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Digital MarketingRegular

Create your custom made app and make your ideas reach
millions of iPhone / iPad mobile users through our concise iOS training courses

RegularDigital Marketing

Digital Marketing is the latest form of marketing that is done over the internet or any digital medium to capture the masses quickly and across larger geographical area. This include search engine optimization (SEO), SEM (seacrh engine marketing), SMO (Social media optimization) and so on. Campaigns are run in search engines, websites & social media sites to achieve marketing and branding. Commonly used marketing trends are Google Ad words, Facebook ads, Google Ad sense and more.


Search Engine Optimization (SEO):

  • SEO Fundamental & Concepts
  • How SEO Works
  • Keyword Research
  • Conceptual Analysis
  • Link Building tips & techniques
  • On page optimization
    • Title,Description,keywords
    • Keywords research
    • Image SEO
    • Sitemap
    • Robot.txt
    • Local listing
  • Off page optimization
    • Business listing
    • Directory submission
    • Bookmark submission
    • Article submission
    • Forum Posting
    • Guest Posting
    • Blog posting commenting
    • Document sharing
    • Image sharing
  • SEO Tools operations & Management

Social media Optimization (SMO):

  • SMO Basics
  • Twitter Page Optimization,
  • Facebook Page Optimization
  • LinkedIn Optimization
  • Google+ Page Optimization
  • YouTube Optimization
  • Social media sites
  • Image Optimization and Networking

Social Media Marketing (SMM):

  • Introduction
  • Twitter marketing & ads
  • Facebook Ads & Analytics
  • LinkedIn advertising
  • YouTube ads & marketing
  • Micro Blogs for Business
  • Measuring social media optimization
  • Online reputation management
  • Google Plus
  • Pinterest
  • SlideShare

SEO Tools:

  • Google Analytics
  • Web Master
  • Keyword planner

ios training in chennai .NET training in chennai

Start Quote I want to appreciate 'UPGRADE' for giving such a good tutor for iOS. The trainer was good in teaching and very much helpful in clearing the doubts. His teaching, attitude was good to me. Myself and the trainer are in touch even after the course got over. Now I am into iOS project, he still clarifies my doubts through Skype calls. End Quote

- Shanmuga Sundaram

Search Engine Marketing (SEM):

  • Google Adwords
    • Introduction to online advertising, PPC and adwords
    • Adwords account and campaign basics
    • Adwords Ad Formats
    • Policies and Ad Quality issues
    • Adwords Targeting and Placement
    • Adwords Bidding and Budgeting
    • Optimizing Performance
    • Display Advertising on the Google
    • Display network and Mobile Advertising
    • Performance Monitoring and Conversion Tracking
  • Bing and Yahoo Ads
    • Introduction to Campaigns, Ad Groups
    • Importing Campaigns, Ad Groups and Keywords
    • Bidding and Traffic Estimation
    • Ad creation
    • Choosing right Keywords
    • Bing Ad Reports
    • Conversion Tracking with Campaign Analytics
    • Bing Ads Editor Account Management Tips
    • Bing Ads Editor Campaign Optimization
  • Google Ad sense
    • Introduction to ad sense
    • Setting up account and choosing websites
    • Concept of affiliate marketing

Email Marketing:

  • Overview
  • Leads to create email lists
  • Email marketing planning
  • Email campaign
  • Newsletter

Content Writing:

  • Introduction to content writing
  • Relevance of keyword usage
  • Maintaining keyword density

For more information on regular iOS Training Courses in Chennai,
please contact +91-44-42067733 or write to counsellor@upgradeyourself.in